Staging video Video ad for frozen vegetables TM “Green Card”

Video ad for frozen vegetables TM “Green Card”

Client: Trade house “Agroholod – Logistics and Storage”, “Milk Creative Services” agency

The products of TM “Green Card” are positioned as qualitative, easy to prepare and saving useful properties after preparing and also as ones that have an excellent taste. It was necessary not only to transmit the qualities of the product, but also to allocate them among the food market.

 

The customer chose the idea of the “Milk” agency – “the reference to the main expert and taster – the stomach”. A graphic picture of the stomach’s reaction has been offered – tha schematic image of a sad and a cheerful smile. If the product is harmful – the smile is sad. “Green Card” vegetables – the smile is pleased.

Разработка ролика для ТМ Green Card Разработка ролика для ТМ Green Card

Of course, corresponding colors were used. Shades of green, which is the color of the presented trade mark. In a binding to the food, green always associates with health, ecologically clean ingredients, permissions and the nature. As we see – genius is simple.

Разработка ролика для ТМ Green Card Разработка ролика для ТМ Green Card

The alliance between «Milk Creative Services» and «Liberty Communications» has worked qualitatively, creatively and in time. The result speaks for itself.

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